Privacy Policy
Privacy Policy
SilverLine Executive Travels
Last updated: December 2025
SilverLine Executive Travels (“the Company”, “we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal information in connection with our transport and chauffeur services.
This Privacy Policy should be read alongside our Terms & Conditions, which govern all bookings and services provided by SilverLine Executive Travels.
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1. Who We Are
SilverLine Executive Travels
26 Handsworth Road
Sheffield
United Kingdom
🌐 www.silverlineexecutivetravels.co.uk
📧 info@silverlineexecutivetravels.co.uk
We are registered with the Information Commissioner’s Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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2. Personal Data We Collect
We may collect and process the following categories of personal data:
2.1 Booking & Customer Information
• Name
• Email address
• Telephone number
• Pickup and drop-off addresses
• Journey dates and times
• Booking references and invoices
2.2 Technical & Website Data
• IP address
• Browser type and device information
• Pages visited and usage data
2.3 Communications
• Emails, messages or calls relating to bookings, amendments or complaints
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3. How We Use Personal Data
Personal data is used strictly for the purposes set out below:
• Managing and fulfilling bookings
• Communicating with customers regarding journeys or amendments
• Processing payments and issuing invoices
• Handling cancellations, complaints or lost property enquiries
• Ensuring safety, security and service quality
• Complying with legal, regulatory and insurance obligations
We do not sell personal data to third parties.
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4. Legal Basis for Processing
We process personal data under the following lawful bases:
• Contractual necessity – to provide transport services
• Legal obligation – compliance with tax, licensing and insurance laws
• Legitimate interests – service improvement and operational efficiency
• Consent – where required for communications or marketing
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5. Sharing Personal Data
We may share personal data only where necessary with:
• Payment processors and IT service providers
• Professional advisers (legal, accounting, insurance)
• Regulatory authorities where legally required
All third parties are required to handle personal data securely and lawfully.
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6. Data Retention
Personal data is retained only for as long as necessary to:
• Complete bookings and services
• Meet accounting and legal requirements
• Resolve disputes or complaints
Once no longer required, data is securely deleted or anonymised.
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7. International Data Transfers
Where personal data is transferred outside the UK, appropriate safeguards are implemented in accordance with UK GDPR, including approved contractual protections.
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8. Data Security
We apply appropriate technical and organisational measures to protect personal data from unauthorised access, loss or misuse. Despite these measures, no system can guarantee absolute security.
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9. Your Data Protection Rights
You have the right to:
• Access personal data held about you
• Request correction of inaccurate or incomplete data
• Request deletion of personal data where lawful
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: www.ico.org.uk
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10. Cookies & Website Usage
Our website uses cookies to enhance functionality and user experience. Cookies can be controlled through your browser settings.
Disabling cookies may limit certain website features.
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11. Third-Party Links
Our website may contain links to external websites. We are not responsible for the content or privacy practices of third-party sites.
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12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any updates will be published on this page and the “Last updated” date will be revised.
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13. Contact Us
For any questions about this Privacy Policy or how we handle personal data, please contact: